Carrying on the tradition of producing exclusive quality over three and a half decades, Master continues to make the living of people, worth living with innovation of concepts and application of newer technologies. Our endeavors have resulted in bringing a greater range of writing instruments with affordable prices.
According to the research study conducted by us in 2002, a huge gap was existed in the demand and supply of quality writing instruments in Pakistan. With the increasing economic development and the literacy rate in the country, the gap was widening further day by day.
We took it as a challenge and are all out to face it with commitment to make investments in Best European plant and machinery and fill this gap not only with quality but also with affordability.
Fully aware of these realities of today's marketplace, Master is proud to be a trendsetter in its lines of business and remains committed to keep setting the bench marks higher and higher to ensure the differentiation edge for itself and its customers.
I am all thankful to our customers who have always been quick to respond to all our innovative initiatives and have not allowed the 'change resistant' common attitude to come between our relations with them. I assure them that we will continue to give pleasant surprises for giving new innovative products in writing instruments.